Mad Swans Manifesto
Life is full of rules. Do this. Don't do that. Wear this. Don't wear that. Sports. Games. Food and drink. Nights away.
No spikes in the bar. 18 holes. No drinks outside after 9.30pm. Jacket & tie & you know what we’ve all had enough of this, thanks. Who put the killjoys in charge?
So here's a space for the mavericks. The unruly. The friendship groups you wish you were in. The families you want to hang out with. For evenings that go on forever. And weekends that become folklore.
Come for a good time. Come for a long time. Come for a breath of fresh air. Whoever you are. Come as you are.
Welcome to Mad Swans.
Our Story & Ethos
Our Story
Mad Swans was born from a simple idea: to create spaces for people to unplug, hang out, get active, and make memories that stick. We found stunning outdoor spots, full of untapped potential. So, we rolled up our sleeves. With a background in hospitality and a love for the good stuff — fun, friends, and fresh air — we got to work transforming them into something special. Our goal? Turn them into vibrant, laid-back hangouts built for fun, connection, and a breath of fresh air.
Our Ethos
- Be playful. We don’t take ourselves too seriously and play is at the heart of what we do - it keeps us curious, creative, and just the right amount of unpredictable.
- Be connected. We’re all about bringing people together — through games, food, and the stories we share. We create spaces that spark connection — the kind that turns strangers into mates and everyday outings into memories.
- Be free. In a space where unconventional is expected, we give people the freedom to show up as they are. Because when you’re free to do as you wish, the rest tends to fall into place.
Our team
Meet the people making it happen.
Martin Green
People & Culture Director
Putting together a team of experts, enthusiasts and difference-makers.
Steve Rooney
Group Head Chef
Making the magic happen on every plate that hits a Mad Swans table.
Howard Craft
Head of Sports
Leading the team in all things fresh air. From tee boxes to bee hives.
Rory Farr
Head of Planning & Development
Leading our development team on our mission to create countryside hangouts far and wide.
Katy Jones
General Manager
Overseeing all things Mad Swans in the South Downs.
Freddie Speed
Hangout & Hospitality Manager
Leading the Lodge team, from bar game to banquet, in putting smiles on faces.
Justine Fisher
Assistant General Manager
Overseeing all things Mad Swans in the Mendips.
Danny Farnen
Golf Team Leader
Heading up the team creating unforgettable memories, one round at a time.
Andy Grabham
Agronomy & Robotics Manager
Leading our forward-thinking outdoor team in growing spaces that spark meaningful connection.
George Pearson
Gym & Racquets Manager
Leading the team from court-side to squat rack and everywhere in between.
George Melling
Marketing Executive
Part of the team growing a brand that is breath of fresh air.
We’re hiring!
We're looking for amazing people like you to join the team...
Our efforts
Part of creating spaces we’re proud of is making sure that they can be enjoyed right now and for years to come. That’s why we’re doing all we can to celebrate our surroundings in a way that protects them and the communities they play host to.
Environmental
We've doing everything we can, from our energy sources to our produce suppliers, to help reduce our impact on the planet.
Social
Providing spaces for our guests, team and communities to learn, grow and give back to our surroundings.
Governance
From the design process to the everyday runnings of our sites, our hangouts are designed with sustainability at their core.
Environmental
We've doing everything we can, from our energy sources to our produce suppliers, to help reduce our impact on the planet.
Social
Providing spaces for our guests, team and communities to learn, grow and give back to our surroundings.
Governance
From the design process to the everyday runnings of our sites, our hangouts are designed with sustainability at their core.
