Our Story & Ethos
Our Story
Mad Swans was born from a simple idea: to create spaces for people to unplug, hang out, get active, and make memories that stick. We found stunning outdoor spots, full of untapped potential. So, we rolled up our sleeves. With a background in hospitality and a love for the good stuff — fun, friends, and fresh air — we got to work transforming them into something special. Our goal? Turn them into vibrant, laid-back hangouts built for fun, connection, and a breath of fresh air.
Our Ethos
- Be playful. We don’t take ourselves too seriously and play is at the heart of what we do - it keeps us curious, creative, and just the right amount of unpredictable.
- Be connected. We’re all about bringing people together — through games, food, and the stories we share. We create spaces that spark connection — the kind that turns strangers into mates and everyday outings into memories.
- Be free. In a space where unconventional is expected, we give people the freedom to show up as they are. Because when you’re free to do as you wish, the rest tends to fall into place.
Our team
Meet the people making it happen.
Martin Green
People & Culture Director
Putting together a team of experts, enthusiasts and difference-makers.
Steve Rooney
Group Head Chef
Making the magic happen on every plate that hits a Mad Swans table.
Howard Craft
Head of Sports
Leading the team in all things fresh air. From tee boxes to bee hives.
Rory Farr
Head of Planning & Development
Leading our development team on our mission to create countryside hangouts far and wide.
Katy Jones
General Manager
Overseeing all things Mad Swans in the South Downs.
We’re hiring!
We're looking for amazing people like you to join the team...
Our efforts
Part of creating spaces we’re proud of is making sure that they can be enjoyed right now and for years to come. That’s why we’re doing all we can to celebrate our surroundings in a way that protects them and the communities they play host to.
Environmental
We've doing everything we can, from our energy sources to our produce suppliers, to help reduce our impact on the planet.
Social
Providing spaces for our guests, team and communities to learn, grow and give back to our surroundings.
Governance
From the design process to the everyday runnings of our sites, our hangouts are designed with sustainability at their core.
Environmental
We've doing everything we can, from our energy sources to our produce suppliers, to help reduce our impact on the planet.
Social
Providing spaces for our guests, team and communities to learn, grow and give back to our surroundings.
Governance
From the design process to the everyday runnings of our sites, our hangouts are designed with sustainability at their core.
